Our Story
From small-town smoke to big-time sizzle, we've been serving your family for 90 years
Meat that moves you
Best farms. Best practices. Best meat, period. Our expertly crafted cuts create sensory experiences — flavor parades, sizzle symphonies, juicy mic drops.
Bringing big flavor energy since 1935
It all started on a little family farm in New London, Wisconsin. A bold Austrian butcher named Friedrich "Fritz" Bernegger came in hot with old-school European sausage skills and a whole lotta smoke.
Armed with a dream, a few great cuts of meat, and a no-compromise attitude, he built Hillshire Farm on one bold belief: only the best or nothing at all.
The kind of quality you can’t fake
Nearly a century later, we’re still carrying that torch — crafting premium, crave-worthy products the whole crew can get behind.
We slow-roast our lunchmeat, smoke our sausage to perfection and make sure every bite hits like a family recipe passed down with pride. Fritz set the bar high and we’ve been raising it ever since.
